Steel and Tube were tenants in a building with compartmentalised office space across several floors. They were keen to accommodate their staff across a single floor, and with their lease expiring, asked us to relocate their head office. Our brief was to provide an open plan design solution with a strong brand identity. The new head office building has floor to ceiling glass and dramatic 360 degree views.
Steel and Tube were rebranding during the design process so a full brief was not available initially. We had to provide an early design that was still flexible enough to allow integration with the final branding.
We worked closely with Steel and Tube’s marketing company to incorporate the branding into the architecture including the introduction of stylised logo forms to the reception counter, a feature wall, specially designed door treatments and glass partitions.
Steel & Tube now has a fresh and vibrant image with a cohesive brand identity throughout the fitout.